Google consiglia un metodo non convenzionale per riparare i backlink danneggiati

Google’s Unconventional Advice On Fixing Broken Backlinks

Google’s Gary Illyes recently addressed the issue of fixing broken backlinks pointing to a website, also known as broken backlinks. His response was quite intriguing, as it offered a unique perspective on how to approach this problem in a non-traditional way.

In a recent Google SEO Office Hours podcast, Illyes was asked whether one should spend time fixing all broken backlinks to improve overall SEO. His response was unexpected:

“You should fix the broken backlinks that you think would be helpful for your users. You can’t possibly fix all the links, especially once your site grew to the size of a mammoth. Or brontosaurus.”

This advice may seem unconventional, as the standard SEO practice dictates fixing broken backlinks to ensure the site receives maximum link equity. However, Illyes’ approach challenges this notion and encourages website owners to prioritize fixing backlinks that add value to users.

By adopting this unorthodox perspective, website owners can streamline their efforts and focus on fixing broken backlinks that truly matter. For example, if a backlink leads to a product that is no longer available, displaying a 404 error might be the most appropriate response for both search crawlers and users.

While the benefits of fixing broken backlinks may be hard to quantify, it is still considered a worthwhile endeavor for enhancing the user experience. Additionally, checking backlinks after a link building campaign is essential, as site owners may inadvertently link to the wrong URL, even months after the initial request.

Broken backlinks that typically carry more weight are those resulting in 404 errors due to page unavailability or misspelled URLs. On the other hand, broken backlinks from low-quality websites, outdated webpages, or automated sources may have less impact on SEO.

Identifying broken backlinks can be done through monitoring 404 errors and investigating traffic patterns. Site owners can utilize tools like server logs or plugins to track broken links and assess their relevance. Fixing broken backlinks can involve recreating resources, redirecting URLs, or contacting linking sites to rectify the issue.

In conclusion, addressing broken backlinks is a crucial aspect of SEO maintenance that can yield significant benefits for website performance and user satisfaction. By prioritizing the fixing of valuable backlinks and leveraging appropriate tools and strategies, site owners can enhance their site’s SEO capabilities and overall user experience.

Listen to the podcast at the 5:32 minute mark for more insights on fixing broken backlinks.